After the largest financial collapse in history emptied people’s stomachs and wallets, Charles H. Collins found himself like many around him - in desperate times. People’s souls had been tried and their characters hardened. To spend frivolously was a luxury few can afford. Purchases needed to work, and they needed to last.
As an automotive parts rep, Collins grew dissatisfied with the car care items he found on retail shelves. He came to the realization that most products’ performance was compromised because too much was invested in marketing, not the quality of production. Equipped with nothing more than a library of textbooks and a kettle pot, he began experimenting.
Together with his son Chuck, Mr. Collins developed a pedigree of polishes and durable automotive waxes never before seen, and the Collins brought their no-nonsense message to those who knew the difference between spectacle and performance. Their devotion to excellence and character soon carried over to all facets of their small new operation; Collinite. As part of their vision, this devotion was to influence everything they would make, and everything they would do. It was determined that this philosophy must be preserved, and it too must last.
