It is in the year of 1895 that the Swiss entrepreneur MAXMEYER® founded in Milan the Colorifico Italiano which will become MaxMeyer  coatings factory. At that time the Swiss, French, Germans and Austro-Hungarians living in Milan were particularly active in industry and commerce.

The factory was medium-sized with about 50 employees, based in an area of prolific industrial and artisanal production throughout the nineteenth century. In these years, paints in powder and dispersed in linseed oil began to build up their importance.